Social networks have become so prevalent that you would have to be comatose to miss out on the benefits of it. Outside of knowing what they are, most people in the world are also active users of one or more of the most popular social networks.
People use social networking for a wide variety of reasons. Originally the trend was definitely restricted to socializing. From there, it moved into sharing. The power to have an image or message or idea instantly in front of so many people, lead to the surge in businesses jumping onto the social network bandwagon.
With so many to choose from, things can become confusing. However, there are a few that standout from the crowd.
Facebook is the reigning king of the proverbial social networking castle. Facebook was created by Mark Zuckerberg and friends in 2004. Today, anyone over the age of 13 can open a Facebook account.
Facebook has mass appeal, with users from teens posting selfies, to grandmothers who post pictures of their new grandchildren. Currently, 1.5 billion registered users are active on Facebook. The ease of use makes Facebook the perfect place to keep in touch with friends and family. Meeting new people who share interests is also an enormous benefit of Facebook.
YouTube is next in line. Coming onto the scene in 2005, it changed the way information was shared. YouTube made its mark by creating a platform that allows users to create, upload and share videos. This made every day users producers, in their own way. It was a unique spin that worked.
Today, YouTube boasts over 1 billion registered users. It has become the first stop for people looking for information, instructions or entertainment. Users with questions search YouTube in the same manner as they do Google. It has become the modern day encyclopedia.
Tumblr is a photo sharing social networking application. It played on the same type of self-produced creative outlet as YouTube. Tumblr was started in 2007 by David Karp and Marco Arment. Launched as a microblogging platform, it gained a huge following and currently hosts over 200 million microblogs and over 500 million users.
Its customization and SEO properties make it a standout for users.
Instagram is fourth in line, but not because of lack of popularity. Instagram is a fan favorite with over 400 million registered users. Users share pictures and recently, they can also add 15 second video clips with other users.
Users have control over the imagery they post, which allows them to project any type of appearance or ‘brand’ they desire. Any fellow user who likes what they see, can follow the account.
Because of the convenience of sharing a photo straight from a smartphone, Instagram has carved out a significant piece of the social networking market for itself.
Last, but certainly not least, Twitter lands on the list with 330 million registered users. On the scene since its inception in 2006, Twitter users post short, 140 character messages that are shared with other users. Hundreds of millions of tweets are posted a day. By 2012 the network’s popularity had soared and over 100 million users had jumped on board and registered as users.
Tweets are now one of the most powerful tools on the internet. They carry great influential power and can be extremely beneficial if used wisely.
Social networking has made quite a name for itself, and these five giants show us the power of the platform and that it is likely, here to stay.